Samsung takes targeted advertising to another direction via CHEP Network & More News


Samsung Electronics Australia has launched a marketing campaign encouraging Australians to Google random search phrases with the prospect of getting retargeted by adverts about its Galaxy Z Flip, and seeing the elusive profitable advert for a giveaway.

 Ending tomorrow, this marketing campaign is a contemporary method to digital advertising, with folks truly wanting to be served content material, and actively looking to see an advert.

“Research confirmed us that when it comes to product launches, persons are influenced extra by actual folks creating their very own content material and opinions, so we needed to drive our ad-wary viewers to all that nice stuff that was already on the market,” mentioned Mark Tallis, artistic director, CHEP Network.

As folks seek for the profitable advert, their algorithms are flooded with natural content material concerning the Galaxy Z Flip4 – opinions, content material and unboxing movies. They uncover an entire world of sensible Z Flip4 content material that they may not have come throughout in any other case as they fight to discover the precise search phrases to lead them to the three movies.

To discover the advert and to win a Galaxy Z Flip4, clue hunters want to search three particular phrases in Google that hyperlink to three movies. Anyone who watches all three movies goes into another search retargeting pool and shall be served the advert as a YouTube pre-roll. The movies that individuals discover alongside the way in which, directed by Max Barden and The Sweetshop, act as enjoyable product demos of the brand new system. Each clip reveals a clue to the following search entry time period required to get into the retargeting pool.

“This could be the primary time in my profession we’ve made an advert that individuals truly need to be targeted by. Kudos to our artistic workforce Joe and Will, for making me flip my ad-blocker off for the primary time in a decade.” mentioned Cameron Dowsett, Creative Director, CHEP Network.

The first particular person every day for ten days to watch all three movies and be retargeted by the hidden advert received a Galaxy Z Flip4. After that, anybody who’s served the advert in the course of the promotional interval goes right into a draw to win one among 4 Galaxy Z Flip4 telephones.

“Flipvertising is a enjoyable and fascinating manner to get Gen-Z curious concerning the newest Z Series. By making an attempt to get retargeted by the Google algorithm, they’d discover themselves watching an countless stream of fantastic Galaxy Z Flip4 content material that already existed,” mentioned Garry McGregor, vice chairman, cellular expertise division, Samsung Electronics Australia. “We know there’s been a doubling in consideration for Foldables amongst 18–45-year-olds and Gen-Z particularly displaying a colossal 273% improve since final 12 months. We anticipate many Australians will embark on their very personal Galaxy search journey.”

Over the marketing campaign interval, clues as to what search phrases folks want to search had been seeded out by means of social media channels and influencers.


Samsung Australia

Eric Chou, Director of Product & Marketing

Joanna Baxter, Head of Marketing Communications, MX

Maureen Benson, Communications Planner

Lilly Lloyd, Marketing Manager

Alexander Campbell, Social Media Marketing Lead

Creative & Media Agency: CHEP Network

Production Company – The Sweetshop

Director – Max Barden

Executive Producer – Greg Fyson

Samsung takes targeted advertising to another direction via CHEP Network & More Trending News

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